ACET Training Fund
Designing motion systems that simplify complex information into clear, human-centered narratives
Deliverables:
Animated explainer
Custom illustrations and iconography
Motion graphics
Brief:
ACET required an explainer video to communicate the value of its training fund to healthcare professionals. Translate dense, technical information into an engaging and easily digestible format.
Solution:
Led the development of a clarity-first motion framework, breaking down complex information into structured narrative segments supported by visual metaphors and iconography.
Used motion strategically to guide pacing, direct attention, and reduce cognitive load while maintaining engagement.
A JKC Video project created for the ACET Training Fund. This video was awarded a 2023 Silver Telly Award: Education & Training.
