Cuff Pride Fest
Building a high-impact campaign system rooted in energy, movement, and nightlife culture
Deliverables:
Campaign concept and art direction
Visual identity system
Social media and marketing templates
Event and programming assets
High-impact advertising formats
Brief:
Cuff Pride Fest is a multi-day nightlife and entertainment festival requiring a bold and differentiated campaign. The goal was to create a unified visual identity across a full weekend of programming while standing out in a saturated nightlife market.
Solution:
Conceptualized and executed a campaign system centered on heat as a visual behavior, translating energy, movement, and intensity into a cohesive design language.
Developed a motion-informed visual system integrating typography, gradients, distortion, and the human form to create an immersive and scalable campaign.
