Brief
Balance strict brand guidelines with creative storytelling across digital, print, motion, and live environments.

Solution
Directed the creative vision across all touchpoints, ensuring alignment with TEDx’s strict global guidelines while introducing a distinct sense of place.

Maintained the core red, black, and white system while elevating it through composition and structure. Introduced a geometric design language inspired by the rotunda venue, using circular forms and radial systems to inform layouts, stage design, and motion.