Can Can
Deliverables:
Logo redesign
Website and UX
Show branding (House of Hearts, The Hitchcock Hotel, Dolly)
Print, digital, motion assets
Packaging (boxes, pouches, perfume, coffee, wine)
Merchandise
Signage
Video content
Presentation design
Photography
Brief:
Revitalize and unify the visual identity of Can Can—a dynamic art and production house—while respecting its legacy of evolution and change. Showcase both brand presence and individual shows.
Solution:
Led a comprehensive brand refresh that preserved Can Can’s flair for reinvention. Developed cohesive visual systems across physical and digital platforms. Built a layered ecosystem that supports seasonal show design, robust merchandise collections, and multimedia storytelling. Each show’s visual identity was crafted to instantly communicate its narrative, using a mix of mediums to resonate with audiences.
Merchandise and Packaging
Over the years, Can Can has seen significant growth in its merchandise reach, driven by its dedicated followers. The designs for their packaging and merchandise draw inspiration from both Can Can's established branding and newer elements, creating a cohesive and distinctive visual identity.
Print, Motion, Social Media, and Video
Design selections for each of Can Can’s shows. Each design is meant to quickly convey the show’s storyline. The work for these shows include: print, digital, video, and motion.
UX Design
As the lead designer for Can Can’s ticketing interface, I was responsible for overseeing its redesign. Our primary goal was to enhance the guest experience by making the ticket purchasing process seamless. To achieve this, we incorporated a dynamic calendar that allows guests to easily browse available tickets. Furthermore, we wanted to provide guests with the flexibility to customize their experience, so we introduced a range of options that become accessible as they progress through the checkout process. By implementing these features, we aimed to create a user-friendly and intuitive ticketing interface that caters to the diverse needs of our guests.
